Geofencing/Geoframing

Hyperlocal Targeting for Maximum Impact

Geofencing and geoframing let you target customers with pinpoint accuracy—right down to specific buildings, events, or competitor locations. Whether you’re engaging nearby shoppers or re-engaging past visitors, our hyperlocal strategies ensure your message reaches the right audience at the perfect moment.


Hyperlocal Precision

Reach Your Audience Where It Matters Most

Target customers based on their real-time location, whether they’re near your business, at a competitor’s store, or attending a relevant event. With geofencing and geoframing, your ads reach the right people at the perfect moment—driving foot traffic and increasing conversions.



Historical Location Retargeting

Engage Past Visitors and Boost Loyalty

Go beyond real-time targeting by reaching people who have visited specific locations in the past. Whether it’s a competitor’s store, a trade show, or a high-interest area, geoframing allows you to serve ads to these potential customers even after they’ve left.


Competitive Edge

Turn Competitor Foot Traffic Into Your Advantage

Outsmart the competition by placing your brand directly in front of their customers. Capture audiences from competing businesses, reinforce brand awareness, and drive them to choose you instead. Stay ahead with strategic, hyperlocal ad placements that convert.



Geofencing vS Geoframing

Understanding the Key Differences in Location-Based Marketing

While geofencing and geoframing both leverage location data for targeted advertising, they operate in distinct ways. Geofencing creates real-time virtual boundaries to engage users within a specific area, whereas geoframing captures historical location data to retarget users even after they leave. Discover how each strategy can enhance your marketing campaigns.

Geofencing

Geofencing creates a virtual boundary around a specific location to enable precise, location-based advertising. To enhance accuracy, geofencing providers verify device location data before delivering an ad impression. These geofences can be customized using business names, location types, postal codes, designated market areas, and more, making them a powerful tool for targeted marketing campaigns.

  • Real-time location-based targeting for immediate engagement
  • Uses GPS, Wi-Fi, and mobile data for precise ad delivery
  • Ideal for businesses looking to attract nearby customers
  • Supports dynamic ad triggers when users enter or exit a location
  • Customizable geofences based on business names, postal codes, and designated market areas

Geoframing

Geoframing leverages mobile carrier data and device IDs to build custom audience segments for precise targeting and retargeting. Unlike geofencing, geoframing captures historical location data by creating a virtual boundary around a specific area. Once the geoframe is established, providers collect and aggregate mobile device IDs from users who visited the location within a selected timeframe, enabling strategic ad delivery and re-engagement.
  • Captures historical location data for audience retargeting
  • Uses mobile carrier and device ID data for precise segmentation
  • Targets users even after they leave a specific area
  • Ideal for long-term customer engagement and strategic ad campaigns
  • Allows businesses to analyze foot traffic trends and user behavior over time

Ready to Take the Next Step?

Let’s discuss how we can help your business grow with customized marketing strategies

FAQ

Got Questions? We’ve Got Answers!

Geofencing targets users in real-time within a defined virtual boundary, while geoframing collects historical location data to engage users even after they leave an area.

Geofencing relies on GPS, Wi-Fi, and mobile data to determine a user’s location, typically achieving accuracy within a few meters, depending on the environment.

Yes, geoframing captures device location history, allowing us to retarget users days or even weeks after they visited a specific area.

We tailor our approach to your brand’s unique needs, determining whether geofencing or geoframing is the right fit for your marketing strategy. These powerful location-based tactics allow us to help businesses in retail, real estate, automotive, event marketing, and quick-service restaurants (QSR) engage local customers and analyze foot traffic trends for smarter decision-making.


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